Technologies that could fulfil customers need:
Browning, J. (1990) The Economist states that ‘Information technology is no longer a business resource; it has become the business environment’. Today we can no longer live without technological and information systems as they are used on a day to day basis in the environment we live in. Not only do business run through information systems and up and coming technology but now a huge number of humans across the world own personal information systems such as mobile phones, computers and the new generation of mp3 players, iPads and gaming devises. Therefore many products are being created in order to help people on a daily basis to make life run smoothly. We are now entering the era of ‘Mobile Computing’ – rather than doing it on your computer you can do it whilst on the bus into work for convenience. This has forced the creation of ‘applications’ to rise rapidly on such mobile phones as the ‘Iphone’ and the ‘Blackberry’. Here there is a large market for the creation of various applications that can fulfil a customer’s need through such examples as organisation, planning, entertainment and learning. We are aware that over a million Iphones were sold just in the first weekend it came out, so this gives a good idea of how popular and important these new established mobile phones are and how they have affected humans and companies. These applications can include advantages for many different industries, for example supermarkets and retail shops now have applications on the Iphone for purchasing and viewing products, all promoting sales. These technologies (applications) have been formed due to the creation of new phones and computing and are improving not only internet sales but also communication and efficiency in life.
10 years ago when planning a tourist trip to a city not previously visited it would be likely that a map would have been used to plan the route. To find out car park destinations, prices and city driving preferences you would have had to use a phone. Nowadays due to the technologies we have created there is a possibility that this can all be done for you. When you are arriving in a brand new city it is terribly daunting experience, especially when you are driving. When looking for somewhere to park, or just the general direction into the city centre it can become a tricky and impossible scenario – even with a Satellite Navigational system. Therefore would it not be easier if you had an application on your phone that would help you plan your route into the city centre, find you a parking space in your price range and with the facilities you may need. It is also clear that in some cities it is impossible to even enter the centre or drive around due to major congestion and driving rules, therefore the application would make it clear not to enter the city and give you an alternative route such as ‘Park and Ride’.
When creating my concept my main idea was due to the congestion and traffic trouble that is very current in Oxford city centre and surrounding areas. After experiencing problems myself due to being new in oxford I imagined what it must be like for other tourists visiting the area. Oxford is a highly populated tourist destination; therefore many tourists must be arriving my car and having difficulties. When I began to do research into driving in Oxford I was right. I found many comments on blogs from people informing others to not drive into the centre of Oxford as they have ‘a very messed up road system, with unclear signs. Anyone who doesn't know the place risks getting a £30 fine for straying into the wrong zone’. This made me question how popular an application could be that would define this information for you before making a trip to an unknown city. Would it not make it considerably easier for the customer and their needs?
No comments:
Post a Comment